Imashini zipakira ibiryo zivuga, ni iterambere ryihuse ryinganda, inenge zaryo. Ahanini bigaragarira mubice bikurikira: Kubera inkomoko zitandukanye zinganda, imari shingiro, ibikoresho, imbaraga za tekinike ziratandukanye cyane, aho gutangirira nabyo biratandukanye murwego. Muri rusange icyerekezo ni gito cyane cyo gutangiriraho, ibigo byinshi bigenda mubikoresho byo murwego rwo hasi. Hariho benshi mukarere aho umusaruro usubirwamo, ibiciro birarushanwa, kandi inyungu zikaba nke.
Vuba aha, ibigo bimwe byohereza ibicuruzwa hanze byabonye ko amahirwe yubucuruzi amwe mumasoko yamahanga akunda kwihutira kubyara umusaruro mwinshi, bigatuma ibicuruzwa bimwe byicana kubera guhatanira abakiriya, bifuza cyane guhahirana, ntabwo byunguka gusa ahubwo no "kugurisha". Kwitabira amarushanwa ku isoko mpuzamahanga muriyi myifatire amaherezo bizatuma ibihugu by’amahanga bikoresha ibicuruzwa byacu mu rwego rwo gukora iperereza "kurwanya marketing". Icyo gihe, igihombo nticyaba ikigo kimwe ahubwo inganda zose.
Kubwibyo, inganda zipakira imashini zigomba noneho gufata ingamba zo kuranga. Ibigo bikurikiza ihame ry "ubuziranenge ubanza" bigomba mbere na mbere kugira umusingi wo gukora amazina yikirango. Byongeye kandi, hamwe nudushya dukomeje guhatanwa mumarushanwa, ikoreshwa ryubuhanga buhanitse hamwe nubushakashatsi bwikoranabuhanga rigezweho, inganda zizwi nibicuruzwa bizwi bizagenda bisuzumwa buhoro buhoro.
Igihe cyo kohereza: Nzeri-16-2014